Without the resources of an agent or large publishing house, a bright new writer is getting attention and adulation in her own way, on her own terms.
Novelist, researcher, environmentalist, and professor Sheila Myers is embarking on a massive research project that will culminate in a powerful trilogy: The Durant Family Saga, which tells the re-imagined story of one of America's most pioneering families. The inspiration began in her beloved Adirondack forests, where the mystery of William West Durant's hidden cabin in the woods has sparked rumors and wild speculation for over 100 years. Investing years in research, Sheila Myers weaves fact and fiction to capture the times and tension of a family of American icons. Volume One: Imaginary Brightness was published in May 2015.
Sheila reached out to Highland Words Communications in search of all-in-one assistance launching Imaginary Brightness with marketing, branding, and PR services. Here's how we delivered:
MARKETING: Collaborated with Sheila to create a marketing plan including innovative promotion strategies that targeted local and subject-interest groups, and buyers of both print and digital media.
BRANDING: Created consistent, compelling messaging including synopses, advertising tag lines, and video captions to project both the intrigue and historical relevance of the novel and its subject.
PUBLIC RELATIONS: Developed successful pitches for reviewers and bloggers, drafted a branded promo script for a radio podcast, and prepared a unique media approach and pitch highlighting Sheila's findings.
"Martha is a great ally to have on your side! Writing a book was one herculean task, but capturing the attention of readers when there are 6 million other authors clamoring for it, is quite another. Martha came up with a great marketing plan and it's paying off. She does her homework and knows how to captivate an audience."